[NEW] MoUU TKU & Lyon

[NEW] TKU & UMF Exchange Program (Dual MBA & Undergraduate)

Degree Requirements

The Department of Business Administration right now offers three programs:

1. Requirements for a Bachelor in Business Administration:

Completion of 140 credits of courses, including 93 credits of required courses and 25 credits of elective management courses is required.

 2. Requirements for a Master’s degree in Business Administration: Completion of 37 credits of courses, including 19 credits of required courses, is required. Meanwhile there are 4 credits of thesis writing that are not included in graduation credits. Students are also required to submit a written master's thesis completed under the supervision of a faculty member and pass an oral examination.

 3.  Requirements for an Executive Master’s degree in Business Administration:

Completion of 39 credits of courses, including 9 credits of required courses, is required. Note that there are 4 credits of thesis writing that are not counted toward overall program credits. Students are also required to submit a written master’s thesis completed under the supervision of a faculty member, and to pass an oral examination.

Undergraduate Course Descriptions

Undergraduate Courses

A0582 Business English Conversation 0/2: The purpose of this course is to identify the characteristics of a speech and an oral presentation, explaining ways to organize a speech and an oral presentation, and analyzing techniques for handling audience questions.

 A0764 Introduction to Advertising 0/3: This course introduces the functions, categorical consumer psychology, media and creative planning of advertising as well as the practical operation of Taiwan’s ad field.

A0942 Japanese Style Management 0/3: This course provides opportunities for students to understand Japanese managerial behavior from the perspectives of history, geography, culture and society. Emphasis is on the study of norm shaping and managerial applications.

B0065 Operation Management 3/0: The purpose of this course is to introduce Operation Management techniques in a variety of management contexts, such as those of manufacturing and service industries. It aims to provide students with an analytical approach to economic problems of planning and controlling employees, materials, and machines.

B0071 Investments 0/3: The aim of this course is to help future investors sort out the various investments that are available and to develop the ability to identify the types of securities and assets most appropriate for a given portfolio.

B0136 Consumer Behavior 3/0: This course analyzes the nature of consumer behavior, dynamics and patterns, environmental influences, individual differences, psychological processes, consumer and decision-making processes and behavior, and consumer analysis and marketing strategy.

B0154 Financial Statement Analysis 0/2: This course provides students with important analytical skills for evaluating and interpreting the financial position of a firm and assessing its future trends. Course content includes analyses of balance sheets, income statements, fund flows, and return on investment. Attention is also given to integrating modern financial concepts such as efficient capital markets, and statistical projection of earning using theories of financial statement analysis.

B0173 Commercial Law 3/0: This course examines company laws, check laws and related business laws.

B0191 International Business Management 0/3: This course presents a general overview of the international business scene, focusing particularly on the major environmental factors, the problems, and the prospects of managing multinational business operations.

B0196 International Marketing Management 0/3: This course covers issues on the contemporary environment, problems and practices of international marketing. Students learn practical knowledge related to global marketing strategies, as well as Taiwanese businesses, product policies, exhibitions, credit information, and CETDC operations.

B0260 Organization Behavior 3/0: This course analyzes current concepts of human behavior as applied to the organization. Topics include anthropological, psychological, and sociological approaches to identifying and solving human aspects of business decisions. Class presentations involve using OB concepts for developing and improving interpersonal skills.

B0302 Economics 3/3: This course covers two main topics: A) The microeconomic economy, including the price and theory of supply and demand, analysis of consumer acts, theory of production, structure of cost, market structure, and the supply and demand of production factors; and B) Macroeconomics as the study of national income and the determination of rules for greater income equality.

B0400 Marketing Research 0/3: Marketing research is the systematic and objective planning, gathering, recording and analyzing of information to enhance the decision making of marketing managers. It helps businesses stay in close touch with consumers’ needs and wants and make informed marketing decisions.

B0416 Personal Finance 0/3: This course helps students make better personal financial decisions, which means knowing how to spend and save money more wisely and to improve one’s standard of living. Fundamental personal finance topics such as budgeting, credit, taxes, insurance and investing will be discussed.

B0558 International Human Resource Management 0/2: This course introduces theories and practices to help students understand current issues and trends in international human resource management IHRM. Topics covered include international business management, cross-culture management, and international management.

B0778 Business English Letters 3/0: This course gives students a working knowledge of commercial writing and practice in modern contexts. It covers all aspects of transactions, including the writing of letters to representative agencies, banking, insurance, shipping and delivery, complaints, non-payment of accounts, and so on.

M0001 Retailing Management 3/0: This course looks at important activities from institutional, functional and strategic perspectives, including business activities involved in the sale of goods and services to consumers.

M0003 Human Resource Management 0/3: This course provides a comprehensive overview of HRM from an upper management perspective. Topics covered include strategic human resource planning, development of human resources, staffing for long-range performance, appraisal, compensation, and labor relations.

M0015 Human Relations 0/3: The purpose of this course is to show how you can become more effective in your work and personal life through knowledge of and skills in human relations.

M0066 Production and Operation Management 3/0: This course provides an analysis of production management concepts, tools, and practices as applied to production and service organizations. Topics include: modern analytical methods, quality management, product and service design, process selection and capacity planning, facilities layout, design of work systems, location planning, quality control, aggregate planning, inventory management, and material planning. JIT systems, scheduling, project management, and waiting lines are also covered.

M0084 Business Diagnosis 0/3: This course is designed to help managers identify, resolve, and prevent business problems. It covers every facet of the daily management of a business.

M0086 Introduction to Business 3/0: This is an introductory course designed for both business and non-business majors. By taking this course, students will learn key concepts and disciplines of business and its environment, management and organization, people and production, marketing, finance, risk management, and multinational business.

M0094 Business Negotiation 0/3: This course covers three main areas: 1 the analysis of business environments; 2 negotiation strategies; and 3 negotiation tactics.

M0121 Service Management 0/3: This course provides a framework of service activities that integrates marketing, operations, and human behavior as central to effective service management. The combination of text reviews, case studies, and readings makes this course suitable for all students hoping to become good service managers.

M0136 Practice of Planning 0/3: Planning is a primary element of management. In the process of planning, practical experience trumps theoretical knowledge. This course will introduce knowledge of the planning process that can be applied both to the individual and the organization.

M0142 Marketing Management 3/0: This is an analytical, managerial-oriented course emphasizing decision-making in the functional area of marketing. Course content includes analyzing marketing opportunities, researching and selecting target markets, developing marketing strategies, planning marketing programs and organizing, implementing and managing marketing initiatives.

M0196 Small and Medium Size Enterprise Management 0/3: This course includes: a general overview, thirty examples of mismanagement in small business, building public relations through media, effective management, perspectives on sales practices, and skills and tips for successful sales.

M0271 Financial Management 3/0: This course analyzes the underlying theory, principles and techniques used in financial management to maximize the value of the firm. Topics explored include discounted cash flow analysis, risk and return measurement, capital budgeting, the cost of capital, capital structure theory and leverage policy, dividend policy, long-term financing policy, working capital management, financial statement analysis, mergers, holding companies, and multinational financial management.

M0286 Project Management 0/3: This course introduces fundamental concepts and elements of project management. The course also exposes students to various control aspects of projects, such as requirement management, request for proposals, project proposals, scheduling, project-based organization, cost control, and resource management. Students will gain the knowledge and skills in project management necessary for seeking employment opportunities.

M0339 Accounting I 3/3: This course focuses on accounting concepts, accounting models, and the interrelationship of financial statements. It also discusses accounting in the context of single proprietorship, partnerships, and corporations.

M0344 Data Processing 2/2: This course is designed to introduce concepts, software, and applications related to data processing.

M0348 Management Information System 0/3: This course teaches students about the emerging role of information systems in business. It covers people, organizations and management, information technology concepts, MIS in practice, building management information systems, and MIS management.

M0375 Management Psychology 0/3: This course is the first in a series of human-oriented courses that introduce students to the principles of managing people. In this course, learners will learn basic organizational theories, group dynamics, motivation, leadership, individual differences and so on. All students need to be aware of how people behave in order to be able to provide the best working environment. This course will teach students the basics of human organizational behavior, as well as establishing a framework for further managerial studies.

M0382 Management Science 0/3: This course provides quantitative methods of management science with applications to economic, industrial and managerial problems. Topics covered include linear algebra, mathematical programming, decision-making under risk, inventory control, queuing theory, game theory, and simulation.

M0394 Management Accounting 3/0: This course combines management with the necessary accounting tools for planning and control activities, improving quality and efficiency, and making both routine and strategic decisions.

M0395 Management Psychology 2/0: Management psychology is an academic and applied discipline which involves the scientific study of human mental functions and behaviors in business and organization. Management psychological knowledge is applied to various spheres of human activity including the development of self, individual difference, interpersonal interaction, wellbeing and stress, leadership, communication, career management, the treatment of mental health problems, and so on. Management psychology incorporates research from the social sciences, natural sciences, and humanities.

M0405 Management 0/3: The course offers students not only theories that guide managerial activities but also illustrations and examples of how and when those theories do and do not work in both small and large businesses as well as in nonprofit organizations.

M0477 Quality Management 0/3: This course provides comprehensive coverage of quality management concepts. Topics covered include quality-improvement techniques, control chart sampling plan systems, quality costs, and total quality management.

M0494 Training and Development 0/3: This course includes six parts: training and development functions, needs-assessment and evaluation, instructional design, training delivery job skills for trainers, and trends for the future.

M0495 Sales Promotion Marketing 0/3: This course explores promotion management, which is one of the four Ps (marketing mix) that deal with integrated marketing communication (IMC), promotion tactics, advertising effects, and pricing management.

M0496 Service Marketing 0/2: This course focuses on the service sector to introduce means of marketing services effectively. Course content consists of understanding services, tools for service marketers, challenges for management, and formulation of strategies.

M0517 Statistics 3/3: This course teaches basic concepts of statistical methods including the probabilistic model, statistical inferences, hypothesis testing, linear regression model, time series, analysis of variance, and so on.

M0583 Electronic Commerce 0/3: The objectives of this course are two-fold: to provide a managerial overview of the technologies supporting and enabling electronic commerce; and to examine current strategies, issues, and trends in electronic commerce.

M0675 Current Issues in Management I II 2/2: This mini-course contains sessions conducted by experienced business executives in order to counterbalance the deficiencies in regular academic courses. Important issues will be discussed in simple language so as to enable quick comprehension of essential concepts.

M0747 Strategic Management 3/0: This course teaches students skills on how to deal with complex problems confronting managers in a rapidly changing environment. Topics covered include strategic management processes, corporate level strategic decisions, business level strategic decisions, functional level strategic decisions, and strategy implementation and control.

M0800 Business Ethics 2/0: This course introduces the ethical relationships between business and society, and helps students understand the multi-ethical obligations that businesses have to stakeholders, employees, stockholders, competitors, the wider community, and the environment.

M0853 Electronic Commerce eBusiness & mBusiness 3/0: This course will cover the concepts, tools, and strategies for understanding and exploiting opportunities associated with eBusiness m-Commerce. The focus will be on applications and marketing aspects of business.

M0898 Entrepreneurial Management 2/0: This course helps students discover proven and successful principles of business and then further analyzes the most advanced business models. The subjects involve how to find an alternative marketing model, brainstorming, how to formulate strategies for product and service marketing, how to price products and pinpoint markets through contact strategies of customers, and how to build a long and profitable relationship. These issues and considerations will be discussed in class.

M1081 International Marketing 0/3: This course presents an overview of the unique aspects of marketing in an international business environment and provides a framework upon which multinational marketing management decisions can be based. Emphasis is placed on the role of the international marketing manager in the development of marketing strategies for a variety of markets in diverse cultural, political, and economic circumstances. Focus will be placed on the decision-making process in the areas of foreign market analysis, target market identification, product planning, promotion, pricing and channels of distribution.

M1103 Knowledge Management 0/3: This course focuses on some key concepts such as: the knowledge cycle, the taxonomy of knowledge management strategies, etc. It will also examine knowledge management from the following perspectives: organization structure, management and technology.

M1104 Supply Chain Management 0/3: In this course, students will learn concepts related to the design, evaluation, and performance of supply chain systems developed through an exploration of contemporary practice and research, focusing on current modeling approaches, analytical frameworks, and case studies.

M1138 Chinese Traditional Military Thought and Management 3/0: Many of yesterday’s high-profile companies, such as Tontex and Sears, have lost their glowing status because they 1 did not adapt to the changing environment; 2 did not apply correct strategies to promote their core features; 3 did not obtain enough information to assess the key strategies and tactics that could have been applied to deal with their problems. Chinese traditional military strategies have been successfully applied to deal with difficulties over thousands of years. More than ten types of Chinese military strategies and their uses in real situations of management and organizational development will be introduced and discussed in this course.

M1398 Labor Laws and Labor Relations 0/3: The focus of the program is on the teaching of a variety of labor laws, through which students gain knowledge of labor standards (employee & employer), collective bargaining (union & management), and skills in dealing with labor disputes.

M1855 Chinese Market Management 3/0: Topics include: the development of markets in China; the core competencies of Taiwanese businesses in China; the developmental and operational strategies of Taiwanese businesses in China.

M1856 Market Survey and Forecasting 0/3: The purpose of this course is to nurture students’ basic understanding of market surveys and to develop students’ abilities in decision making and data analysis.

M1859 Seminar on Technology and Service Management 2/2: This seminar integrates theories with practical skills. In this subject, we hope to help senior students gain an awareness of the latest knowledge and practices in business through speeches delivered by managers in different industries to provide students with preparation for their future careers.

M1868 Cost Analysis and Management 0/3: This course intends to enhance students’ ability in understanding and analyzing cost/expense in order to make related managerial decisions.

M1930 Human Resource Training and Development 2/0: This course aims to help students understand the process of human resource development and strategic planning within organizations. This course also provides professional practical training related to organizations.

M1931 Seminar in Management Information 2/0: Seminar in Management Information is a study on exploring information technology systems and the development of e-commerce. It covers the following topics: corporation network system framework, competitive advantages of information technology, introduction to communication and internet, general introduction to e-commerce. In addition to network management theories, practical examples as well as e-commerce related network management will be also be presented in this course in order to assist students in building up their ability in information technology applications.

M1957 Financial Practices 2/0: This course is aimed at helping students develop an understanding of financial markets and a practical understanding of various markets, as well as to equip students with basic concepts for future investments and financial management.

M2000 Performance Management 2/0: This course introduces theories and practices of performance management, including performance management theories, performance management information, performance management tools, and performance management practices.

S0325 Calculus 2/2: This course covers basic concepts of limits, differentiation, integration, integration of functions of one variable, infinite series, functions of several variables, partial derivatives, and multiple integrals.

M2019 Innovation and R&D Management 0/2: The process of innovation is difficult and complex. In this course, we will gradually explore topics that introduce strategic approaches to innovating.

M2017 Chain Store Alliance Management 2/0: This course will explore chain stores from three perspectives. Firstly, the planning of chain stores will be discussed, followed by the introduction of administration management activities in chain stores. The course will also cover chain store operation, merchandise, logistics, marketing, finance, human resources and MIS. Thirdly, the management control of franchises will also be explored in this section, such as franchises’ performance evaluation and management constitution.

M1105 Internet Marketing 2/0: Through theoretical investigation, brainstorming, and case analysis, students develop skills and strategies necessary for effective marketing via electronic media.

M2018 Customer Relationship Management 2/0: Customer relationship management is an important issue for enterprises nowadays. According to the 80/20 rule, 80% of profit is created by 20% of key persons of firms. Therefore, retaining significant customers is extremely crucial for companies. This course aims to investigate management and technology concepts. Meanwhile, several cases will be used to link related theories. The goal of this course is to help students obtain an overall view of CRM.

M2020 Service Innovation and Designing 2/0: This course is divided into two modules. The first part explores the emergence of service innovation from the perspective of the internet. The second part requires designing a service from the perspective of physical interaction.

M2021 Theory and Practice of Life Insurance 0/2: This course introduces types of life insurance, clauses, pricing, underwriting, claims, and marketing and operation. It also helps students not only understand the theory of life insurance, but also its operation.

M2053 Business Diagnosis and Management 2/0: This course aims to build-up students’ ability to manage enterprises through international management perspectives. It also helps students practice the process of diagnosing business problems through class materials, case studies, group reports and class discussions. This course provides training in problems analysis, identification of root causes, and consultation. It enables students to exercise their diagnostic abilities and therefore achieve optimal business management. Course objectives include: building up a normative concept related to business consultation and a social science-oriented diagnostic methodology to studies; learning attitudes and methods suitable for conducting case studies and statistic qualitative data analysis; practicing the process of business diagnosis, including: problems analysis, root-causes identification, and consultation; environment analysis, including: external environment, internal environment and industry environment.

M1087 Enterprise Resource Planning 2/0: Enterprise Resource Planning (ERP) is a way to integrate the data and processes of an organization into one single system. This course aims to teach ERP and e-Business, and to explain concepts related to the ERP, its scope and system development process, which enables students to better understand the ERP system. It also aims to train students to successfully implement ERP in the context of local enterprises. Course content includes: information communication technology, supply chain management, enterprise resource planning, customer relationship management, knowledge management, electronic commerce, business intelligence, etc. The course comprises the following sections: an introduction to business flow management and ERP 2 a basic introduction to SCM and introduction to ERP modules 3 steps for implementing ERP and Key Success Factors for Implementing ERP 4 evaluation of ERP.

M2023 Six Key Emerging Industries 0/2: This course introduces practices in the biotechnology industry and how to manage one of the six-emerging industries: medicine and health care. The course also aims to help students understand future trends and provide them with practical management concepts.

M2024 Service Science and Management 2/0: This course examines basic service concepts within the framework of service management. The subject integrates marketing, operation and human resource issues and provides students with a set of management tools to assist them to better understand the fundamental characteristics of services.

D0331 Practicum in Business 2/0: This course offers is designed to benefit both students and employers in the local area. The practicum can be an extremely valuable experience for students, as it provides students the opportunity to gain practical business experience not normally accessible in a classroom setting. This practical experience provides contacts and networking opportunities to assist in securing future employment. Employers benefit as a result of having available, dependable, conscientious and knowledgeable students who can benefit the organization.

M2104 Brand Management Practices in SMES (3/0)This course deals with brands, why they are important, what they represent to consumers, what firms should do to manage them properly, and how to create and nurture a strong brand over time. Attendees will learn a comprehensive and up-to-date treatment of the subjects of brands—the design and implementation of marketing programs and activities to build, measure, and manage brand equity.

M0506 Small and Medium Size Enterprise Management (3/0)This  course is designed for facilitating each student to develop his/her managerial capabilities in both theoretical and practical aspects. Accordingly, in addition to a mid-term exam, a team term-project integrating industrial analysis and executive interview is also required.

MBA Course Descriptions

  1. Strengthen knowledge of business administration: These courses include “required courses” and “selective courses.”
  2. Ensure knowledge of a specific industry sector: These courses are “selective.”
  3. Combine theory with practice: The courses will be instructed by professors with specialization in the relevant area and lecturers with practical experience; the course material (“selective courses” in particular) will majorly include evidence based literature.
  4. Accommodate demand in the rapidly changing social environment: The elective courses are designed to include various seminars and studies to keep the courses flexible.
  5. The courses are added and revised in accordance with Tamkang University's triple objective: globalization, information-oriented education, and future-oriented education. For example, electronic commerce, risk management, cross-culture management, entrepreneur & new venture creation, and technology management, etc.
  6. The courses are designed and adjusted in accordance with social needs, environmental trends, the University’s policies, and the Department’s objectives.
  7. Total credits required for graduation: At least 37 credits (not including 4 thesis credits)

    Master’s Program

    B0070 Investment Management 0/2: The purpose of this course is to introduce knowledge related to investment, including investment environments and financial instruments.

    B0400 Marketing Research 0/2):Marketing research is the systematic and objective planning, gathering, recording and analyzing of information to enhance the decision making of marketing managers. It helps businesses to stay in close touch with consumers’ needs and wants and to make fine quality marketing decisions.

    E1136 Research Methodology 0/3: This course is designed to provide students with an understanding of the theoretical and methodological principles in which business research is broadly based. Upon completion of the course, students will have the knowledge to enable them to propose and format a research project, and will have mastered basic data input and analysis on computers.

    M0115 Multivariate Analysis 0/3: The purpose of this course is to prepare students to analyze real data from real research, and to understand these analyses at a conceptual level. Toward this end, we will focus more on concepts and computer analyses and less on hand-calculations and mathematics.

    M0144 Seminar in Marketing Management 3/0: This course expects students to develop a high threshold for ambiguity – an essential trait for all successful general managers. Students will learn that there are no right or wrong answers to marketing problems; just some that are better than others. Students will learn to approach complex and unstructured marketing problems in a creative and measured way.

    M0272 SEM. IN Financial Management 0/3: This course includes an introduction to the financial environment, value and risk, capital budgeting, capital structure, and working capital management.

    M0476 Organization Theory and Management 3/0This subject is the study and application of knowledge about how to operate organizations. It does this by taking a systematic approach. That is, it interprets the history of management, multi-dimensions of an organization and the theory of managing trans-organization. Its purpose is to build up the understanding, research and analysis ability, and practical application in this professional discipline for students of the graduate program.

    M0477 Quality Management 0/2This course introduces some basic concepts and methods of quality management. Topics covered include definition of quality, total quality management, quality-improvement techniques, control charts, sampling plan systems, quality costs, and six sigma management.

    M0747 Strategic Management 0/3: Strategic management is an integrated discipline, and is also a major course for MBA students. This course emphasizes both top down and micro / macro perspectives; that is, it will analyze the impact of external environments and internal capabilities, which will help the formulation of corporate and business strategies. Some contemporary issues will also be explored such as innovation, M&A, strategic alliance and integration strategies. 

    M0801 Human Resource Management 0/3: This course discusses typical functions in human resource management from a strategic perspective, such as recruitment, selection, performance appraisal, training, rewarding, and so on. Specifically, it explores how these functions integrate with the overall strategy of the firm in order for the firm to become more competitive.

    M0853 Electronic Commerce 0/2):This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

    M0990 Information Management Seminar 0/3: The rapid advancement of information technology IT has affected every bit of our life, both at home and at work. In the workplace, organizations have undergone fundamental changes since the computer was first introduced more than half a century ago.  This course will offer a background on the development of IT, the implications of changes to IT application and management, and organizational methods for managing IT. The focus will be placed on how the current models of IT application and management are being usurped by new models of IT, allowing companies to gain a competitive advantage and manage IT within the enterprise. 

    M1104 Supply Chain Management 0/2 In this course, students will learn concepts related to the design, evaluation, and performance of supply chain systems, developed through an exploration of contemporary practice and research, focusing on current modeling approaches, analytical frameworks, and case studies.

    M1160 Japanese Culture and Management 0/2):This course provides opportunities for students to understand the Japanese behavior from the perspectives of history, geography, culture and society. Emphasis is on the study of norm shaping and managerial applications.

    M1214 Chinese Small and Medium Enterprises 3/0: The development of contemporary Taiwanese society has been greatly influenced by the boom in small and medium enterprises over the past decades. This course analyzes various factors causing the positive or negative development of small and medium enterprise in the future. 

    M1280 STATISTIC APPLICATION AND DATA ANALYSIS 2/0):This course introduces the fundamental concepts and application of statistics. The course also exposes students to various aspects of research and provides a comprehensive guide to manage research projects. Students are expected to gain the knowledge and skills in conducting research.

    M1301 Study to High-Technology Industries (3/0)This course primarily focuses on the characteristics of the high-tech environment and the marketing challenges those characteristics pose. It focuses primarily on the marketing of technology and innovation, but also addresses the key high-tech industries in Taiwan.

    M1356 Services Management 2/0: Service management is a field of study that embraces all service industries. This course examines service management from the perspectives of operations, strategy, and information technology. Course topics includes service quality, service strategy, service development, service location, service encounter, internet service, service supply chain management, and service project management.

    M1360 Seminar on Technology Management 3/0: This course is focused on the management of innovation and technology. Topics covered include: fundamentals, strategizing, implementation and globalization of innovation management. In addition, this course is structured along three themes: entrepreneurship and venture creation, knowledge management, and multi-actor innovation.

    M1361 Brand Management 2/0: This course provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. An important goal of the subject is to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies.

    M1805 Seminar in  Operation Management 3/0):This course is designed to develop a substantial understanding of Operations Management for EMBA students. Generally, the purpose of this course is applied and fundamentals of the Operations Management. This is an applied course in which students will obtain experience by solving problems involving real world cases.

    M1933 Financial Management-Case Study 0/2):Financial management focus on the case study of financial management. Through case study, the class analyzes the financial performance and enhances its financial operation ability.

    M2060 Innovation and Entrepreneurship Management 0/2):The purpose of the course is to introduce the concept of innovation and entrepreneurship via literature, interactive discussion and business visiting so as to inspire students’ concern for innovation and entrepreneurship and enhance students’ ability to start a new business with innovation.

EMBA Course Description

Brief History:

The Tamkang University EMBA office was established in 2007, as part of the College of Business and Management. The Office is located at TKU’s Taipei Campus, which is situated close to one of Taipei’s major commercial districts and accessible by all major forms of public transport. Tamkang University’s EMBA offers the ideal learning environment according to previously-conducted evaluations of higher education. It emphasizes a practical approach and trains students to become elites in a variety of industries.


Currently, the program offered by TKU is the largest EMBA program in Taiwan. Prospective students may choose from two separate programs (Business or Management), each of which covers the following fields of study:

1. Business (EMBA)

International Commerce, International Business, Banking and Finance, Insurance Management 

2. Management (EMBA)

Business Administration, Accounting, Information Management, Public Administration, Management Science


The objective of this office is to provide EMBA students with lifelong practical business and management skills.


The TKU EMBA program:

1.  Trains around 250 students per year in a variety of professional fields

2.  Has produced over 2,200 EMBA alumni

3.  Offers nine separate programs in Business and Management and employs around 200 faculty members to provide students with abundant resources.

4.  Provides cross-discipline training. Students not only select core courses, but also electives from each of the nine separate programs. They enjoy different learning methods from various EMBA programs and achieve proficiency in a number of business-related fields.

5.  Allows students take part in a diverse range of activities, such as speeches by managers of renowned enterprises; academic seminars; golf tournaments; softball tournaments; and year-end celebrations, which enhance interaction between students and enterprises.

6.  Facilitates Cross-Strait exchange between students and scholars and short-term courses with cooperating universities, such as Zhejiang University and Xiamen University, which helps to enlarge students’ overseas network.

Gives graduates an edge in the market. TKU graduates have been voted “enterprises favorite graduates” for 15 consecutive years in an annual survey conducted by Cheers Magazine.

EMBA Program

E1136 Research Methodology3/0:This course introduces the fundamental concepts and elements of research methodology. The course also exposes students to various aspects of research and provides a comprehensive guide to manage research projects. Students are expected to gain the knowledge and skills in conducting research..

M2074 Leadership And Teamwork3/0The current course introduces the theories and practices of leadership and team building to help students apply what they learned from the course for work or future studies.

M0800 Business Ethics1/0The current course introduces the ethical relationships between the business and the society, and help students understand the multi ethical obligations of businesses toward stakeholders inclusive employees, stockholders, competitors, community, and environment.

M1611 The Special Topic On Management3/0The contents structure of this course is mainly based on the management function--planning, organizing, motivating, leading and controlling. This course may be regarded as the most important basic course, which not only can test the usefulness and value for the experienced students(particularly the students who are not the business and management background), but be used as the common lanagements and thinking logic in the class. The multi-methods will be used in this course include lecture, presentation, discussion, and written report.

M0144 Seminar In Marketing Management3/0Marketing-oriented thinking is a necessity in today’s competitive world. This course is aim to enhance students’ knowledge about how to carefully analyze needs, identify opportunities, and create value-laden offers for target customer groups that competitors can’t match.

B0236 International Economics3/0This course consists of two equally important topic: the international trade theory and international finance. The international trade theory aims at explore the principle of international specialization and policies involved with it. The international finance part leads to the understanding of the operations of international manotary system.

B0191 International Business Management3/0as above

B0697 Corporate Financial Policy3/0This course covers introduction, calculating returns and risksassets pricingand derivatives. Risk management is the main focus of each lecture.

B0796 Insurance Theory3/0The aims of this course are to discuss the principles of utmost good faith, the principles of insurable interest, the principles of indemnity, and the principles of proximate causes. Insurance-related issues will be further explored through various lectures. In addition, the possible influences of laws and social changes on the whole insurance system will be also discussed in the class.

B0576 Personal Insurance Company Operations 3/0understand life insurance market, introduce all kinds of life insurance products

B0565 Advanced Management Accounting3/0Advanced management accounting includes cost determination, cost control and planning, and how to help managers to make decisions. The disscusion of this course involve under multiple dimension, information and international environment, and focus corporate ethics and managers' behavior.

M0990 Information Management Seminar3/0Understanding how to create the competitive advantages through information technology, and sharing the Practices experiences each other via community platform (such as: facebook).

M2078 The Case Studies Of Applications Of Information Technology3/0This course uses case studies to discusses the issues for organizations and individuals applied information technology that includes: new IT creative application, new IT trends, organization impacts, change management, business planning, network marketing, organization behavior, IT management, EC, and cross-organizational applications, etc.

M1641 Strategies And Policies Of Information Technology Management3/0Course content primarily includes the research and analysis of Tamkang University information strategies and policies, and also to explore the business cases for IT strategies and policies.

M1950 Seminar On Administrative Law3/0In matters o fpublic law, the role of the ordinary courts is of high constitutional importance. It is a function of the judiciary to determine the lawfulness of the acts and decisions and orders of the Executive. tribunals and other officials exercising public functions ,and to afford protection of the rights of the citizen. Lesgislation which deprives them of these powers is inimical to the principle of the rule of law.

M0272 Financial Management3/0This course will introduce financial surrounding, financial theory, and financial application in the real world for students, and the contents include time value of money, risk concept, capital budgeting, capital structure, and working capital management, etc.

M1366 Study To Service Management3/0This subject “Study to Service Management” is the study and application of knowledge about how to manage in service industry and service system. We hope increase the ability of EMBA students for reading papers and analyzing concepts. It does this by taking a systematic approach with case study, business visiting and agenda speech in order to make the integration of learning and application.

M0375 Management Psychology3/0This subject “Management Psychology” is the study and application of knowledge about how individuals and groups act in organizations and commerce environment. It does this by taking a systematic approach. That is, it interprets people-organization-environment relationships in terms of the whole person, group, organization, and the industry system. Its purpose is to build up effective individual, better relationships and excellent performance by achieving human objectives, organizational objectives, and social objectives.

M1805 Seminar In Operation Management3/0This course is designed to develop a substantial understanding of Operations Management for EMBA students. Generally, the purpose of this course is applied and fundamentals of the Operations Management. This is an applied course in which students will obtain experience by solving problems involving real world cases.

M1496 Study To Multinational Management3/0Two topics--international environment and international operations management--will be included in this course. After finishing this course, the students will be able to understand those topics clearly and then enhance their ability to respond the rapid change of international environments through the analysis of theories and discussion of cases study. The major contents in this course include related theories, environments analysis, entry strategies, organizational design, and operational management.

M0272 Seminar In Financial Management0/3introduction of financial management capital asset market pricing stock valuation future option bond wacc dividend policy financial analysis M&A

M0801 Seminar In Human Resource Management0/3Introduce human resource management functions ,including attracting ,training and maintaining talent. And help students learn the method to increase human capital for an organization. From reading and evaluating paper, we can help students to write their own paper.

M1252 Seminar On Public Management0/2According to the classification of Grover Starling, public management consists of three thesis: political managementprogram management and resource management. Specifically political management contains political-law context of public administration ,intergovernmental relationships, and administration responsibility and ethics. Program management refers to planning, decision making, organizing, leading and executing. Resource management relates to human resources management, public financial management and information management.

B0127 Risk Management Special Project0/3Risk analysis & management to minimize loss and maximize Profit

B0198 International Marketing

B1486 Seminar Of Strategic Marketing0/3as above

B0591 International Investment0/3First, establish the theories and foundation about exchange rate and the International Asset Pricing modl; Second, discuss the financial tools which are used in the international investment, such as stock, bonds, derivatives and alternative investments (fund and real estate); Third, introduce the analytical methods and applications about exchange rate and returns; Finally, explain global performance evaluation and the global investment process.

B1466 Multinational Corporate Governance0/3Corporate governance has been emerging since the early 1970’s in response to the perceived lack of effective oversight that contributed to the poor performance problems in many corporations. Inadequate corporate governance system has been concluded the major reason suffering the serious consequences on the Asian financial crises. The impact arising from Enron and Corporate America has now put the issue under a spotlight. The issue of corporate governance is currently inviting a widespread discussion in Taiwan.

B0066 Investment Decision Analysis0/3Introduction of capital market and understanding of investment decision making.

M2077 Theory Of Finance And Accounting0/3Advanced accounting theory(AAT) Course explores some theoretical issues and positive studies that underlie the discipline of financial accounting, as well as some practical consequences of these issues. Related fields of study, particularly economics and finance, are drawn on to study the efficient markets hypotheses and agency theory and their implications for financial reporting, applications of the present value model in accounting, the accounting standard setting process, and the economic consequences of accounting decisions.

M1078 Research On Statements Of Financial Accounting Standards0/3This course will lecture students on International Financial Reporting Standards (IFRS)

M1512 Service Management0/3To learn the approach of service management in the application and the research by studying the critical content of service management.

M0747 Strategic Management0/31. Introducing basic theoretical frameworks and implementation processes of strategic management 2. Exploring possible actions and their impact from managers being strategic-oriented 3. Analyzing and discussing real strategic management cases.

B0260 Organizational Behavior0/3This subject “Organizational Behavior” (OB) is the study and application of knowledge about how idividuals and groups act in organizations. It does this by taking a systematic approach. That is, it interprets people-organization-environment relationships in terms of the whole person, group, organization, and the social system. Its purpose is to build up better relationships and excellent performance in order to achieve human objectives, organizational objectives, and social objectives.

B0136 Consumer Behavior0/3The purpose of this course is to introduce consumer behavior theory and practice. Major contents include the following are describing consumer decision process model, understanding what major psychological processes to the marketing program, understanding how consumers make purchasing decisions, and learning how marketers analyze consumer decision making.

B0414 Topics On Investment Management0/3The purpose of this course is to introduce knowledge of investment, including the investment environment and financial instruments.

M0610 Seminar In Strategic Management0/3Based on 30-year corportate working experiences, the instructor would guide students and lead discussions for many case studies from the "strategic Management" perspectives.

M1361 Brand Management0/3This course deals with brands, why they are important, what they represent to consumers, what firms should do to manage them properly, and how to create and nurturing a strong brand over time. Attendances will learn a comprehensive and up-to-date treatment of the subjects of brands the design and implementation of marketing programs and activities to build, measure, and manage brand equity.

B0897 Special Topics On Financial Engineering3/0Our aim is to meet what EMBA finance students want is the theoretical concepts presented based on practical issues and problems found in the real world. In order to demonstrate the practical uses of financial engineering in pricing, speculation, hedging and arbitrage, introduced are case studies and practical examples regarding problems and issues found in the real world. The teaching material also demonstrates the various financial engineering methods used to establish, for example, the fair prices of standardized derivatives, such as exchange-traded futures and option contracts.

M0905 Thesis Writing0/3This course introduces the fundamental concepts and elements of writing thesis, dissertation and long essays. The course also exposes students to various aspects of research and provides a comprehensive guide to manage research projects. Students are expected to gain the knowledge and skills in conducting research and writing research papers.