Introduction

DEPARTMENT OF BUSINESS ADMINISTRATION

Degrees Offered: B.B.A., M.B.A., EMBA

Chair: Yang, Li-Ren (楊立人)

The Department

The Department currently has four programs, including the bachelor program, the master’s program, the doctoral program, and the EMBA program, and is preparing to offer an English MBA program in the future, the English MBA program. For now the BBA requires at least 140 credit hours, and each student must have a grade-point average of at least 2.00 for each course. The bachelor program started in 1966, the master’s program in 2001, and the EMBA program in 2003.

The purpose of the bachelor program is to provide students with a broad background in general business and management, and to give them adequate preparation for pursuing graduate study, entering the job markets, including banking, management, marketing, human resources, sales, purchasing, information management and manufacturing in business and industry, and also working in government or nonprofit institutions.

Based on the undergraduate courses, many advanced and contemporary courses have been provided to graduate students, such as Organization Theory, Research Methodology, Strategic Management, Knowledge Management, Cross-cultural Management, Seminars in Business Functions, and Seminars in Industries. A close relationship between the department and the business community generates a mutually beneficial understanding of the needs of business and development. Many educational facets including field trips, experiential learning, case studies, and contact with business executives as lecturers and mentors provide students opportunity to improve their skills for greater contributions to the businesses where they are employed.